columnopinionoriginal contentPremiumSteve MascordThe Contrarian The Contrarian: Does elite sport really “belong to the people”? By Long Reads - July 30, 2026 0 401 FacebookTwitterPinterestWhatsApp By STEVE MASCORD IT’S one of the biggest stories in world sport: FIFA wants to sell off a non-controlling stake in the World Cup for US$20 billion. READ ON PATREON READ ON SUBSTACK